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Winterlamb
A man running away into a white winter landscape, leaving a trail of footprints in the snow.

Becomehard to stop.

Commit to 90 consecutive days of movement with the Winter Pass. A run, a gym session, even a ten-minute walk. Choose your movement. Record it each day.

Explore the Winter Pass
Find your way through

One Winter. Yours to finish.

A close view from behind of running shoes pressing through fresh snow.
01Ordinary movement. Uncommon resolve.
The days that make you

Some days, determination
looks like a ten-minute walk.

The plan was a full session. The day had other ideas. You found room for a walk. That kind of resolve belongs here. A Winter asks you to find a way to keep movement in the day, even when the way changes.

Find today’s way through

The workout can change.
The commitment stays.

Run. Lift. Walk. Swim. Choose the movement that fits today and record it. Any genuine workout with active time can count toward your Winter.

  1. Gym

    Strength training
    Active time
    52:10
    Heart rate
    128 bpm
    Energy
    310 kcal
    Distance
    Not applicable
  2. Run

    Outdoor run
    Active time
    28:46
    Distance
    4.41 km
    Pace
    6:32 /km
    Heart rate
    148 bpm
  3. Walk

    Outdoor walk
    Active time
    34:05
    Distance
    2.80 km
    Pace
    12:10 /km
    Heart rate
    102 bpm
  4. Yoga

    Yoga
    Active time
    25:00
    Heart rate
    92 bpm
    Energy
    96 kcal
    Distance
    Not applicable
  5. Cycle

    Outdoor cycle
    Active time
    46:20
    Distance
    15.2 km
    Speed
    19.7 km/h
    Heart rate
    134 bpm
  6. Swim

    Pool swim
    Active time
    30:12
    Distance
    1,200 m
    Pace
    2:31 /100m
    Heart rate
    No sensor data
  7. Hike

    Hike
    Active time
    1:40:22
    Distance
    6.90 km
    Elevation
    412 m
    Heart rate
    118 bpm
  8. HIIT

    High-intensity intervals
    Active time
    18:30
    Heart rate
    156 bpm
    Energy
    240 kcal
    Distance
    Not applicable
  9. Anything else

    Stretching, dance, climbing
    Active time
    12:00
    Heart rate
    Not recorded
    Energy
    Not recorded
    Counts
    Yes

    If it's a genuine workout with active time, it counts the same as a run.

Example workouts
The Winter Pass
Illustration of one Winter

Go the
whole Winter.

1/ 90
  1. Day 1. Your Winter begins. Choose your movement and record it each day.
  2. Day 2. The gym, the pool, the walk around the block. Find today’s way through.
  3. Day 7. A full week, on record.
  4. Day 12. Every Winter has lighter days. A short recorded walk counts, too.
  5. Day 30. A third of the way through.
  6. Day 40. The workout can change. The commitment stays.
  7. Day 60. Sixty days behind you. Thirty ahead.
  8. Day 70. Twenty days to go. Keep today in sight.
  9. Day 90. One Winter, seen through.

One pass. One 90-day attempt. A missed day ends the attempt after its sync window closes. Your completed days stay in your record.

How the pass works
A week of movement

Every Winter
has lighter days.

A full gym session. An easy walk. A stretch at home. Your week can make room for all of them. Each genuine recorded workout can count toward the same commitment.

Example week. Bar height is active time.

The runner continues into a quiet white landscape with a long trail of footprints behind him.
This is how a Winterlamb is made

Ordinary movement.Uncommon resolve.

Patient enough to repeat it. Resourceful enough to change how. Stubborn about coming back. A Winterlamb learns to work with the day in front of them, finding a way to move when the original plan falls apart.

Give yourself one Winter. Ninety days to practise keeping going.

The app

The work,
on record.

Record your movement. See the days you kept going. Follow your confirmed progress through one Winter.

  • Choose today’s movement

    Hold to start on iPhone. Walks, runs, gym sessions, yoga, swims.

  • Bring your workouts with you

    Connect recorded workouts from Apple Watch and other apps through Apple Health.

  • See your Winter take shape

    Follow your confirmed days through 7, 30 and 60, all the way to 90.

  • Look back over time

    Your workout history and totals, by week, month, year and all time.

The Home screen in Winterlamb, with example data.
The Record screen in Winterlamb, ready to hold to start a run.
The app · Example data
A clear commitment

One pass.
One Winter.

Read the Winter rules
  1. 90 consecutive days

    One Winter Pass buys one attempt. Record a genuine workout each day, all the way to day 90.

  2. Your movement, your choice

    Walk, run, lift, swim or stretch. A genuine recorded workout with active time counts. No minimum duration, distance, pace or heart rate.

  3. Record it as you go

    Record on iPhone or bring workouts in through Apple Health. Manually added entries stay in your history but do not count toward a Winter day.

  4. Time for the recording to arrive

    Each day has a 48-hour sync window after it closes. The workout must happen during the day itself.

  5. A missed day ends the attempt

    If the sync window closes without a confirmed workout, your Winter ends. Completed days stay in your record. Another attempt needs a new pass.

  6. One payment

    No subscription or automatic renewal. The App Store shows the price before you pay.

Movement belongs in the day

Apparently, a walk
needs a rebrand.

The outfit. The accessories. Perhaps a content strategy while we’re at it. A short walk still counts. So does the gym session you enjoy. Movement can belong in your day without becoming your whole personality.

  • 31% of adults

    fell short of activity recommendations in 2022, up about five percentage points since 2010.

    WHO · Global activity levels
  • More than muscle

    Regular physical activity supports heart health, sleep and mental wellbeing.

    WHO · Benefits of movement
  • 90 days of practice

    Our commitment gives daily movement a clear beginning and finish. Habit formation varies; there is no universal deadline.

    Research · How habits develop

More about the evidence in Questions.

Questions

Before your Winter.

What is Winterlamb?

Winterlamb is an iPhone app for people working on keeping movement in their lives. Its Winter Pass is a one-time App Store purchase for one attempt at 90 consecutive days, with a genuine recorded workout each day. You choose how you move. Workout tracking is free. Winterlamb is made by Cubeshell LLC.

Why 90 days?

Ninety days gives the commitment a clear beginning, a sustained period of practice and a finish to work toward.

Research links consistent repetition with habit development, but the time needed varies widely. Ninety days is the length of a Winter, not a guarantee that a habit becomes permanent. The no-miss rule defines the attempt; a missed day does not erase the effort you have already made.

Does a short walk really count?

Yes, when it is recorded as a genuine workout with active time. There is no minimum duration, distance, pace, heart rate or calorie target. Ten minutes is an example, not a minimum. Manually added entries can stay in your history but do not count toward a Winter day.

Do I have to train hard every day?

No. Walks and gentle recorded sessions count too. You choose the activity and effort. The Winter Pass asks for a genuine recorded workout each day; it does not prescribe a training plan.

What happens if I miss a day?

Your attempt ends once that day’s 48-hour sync window closes without a confirmed workout. The days you completed remain in your record. Free tracking continues. Another attempt requires a new Winter Pass.

What is the sync window?

A workout done during a day has 48 hours after that day closes to sync. This gives the recording time to arrive; it does not give you extra time to do the workout. A day can show as awaiting sync before it is confirmed.

Do I have to wait until winter?

No. A Winter is your 90-day commitment and can begin in any season. Day 1 starts at the next local midnight after the pass is delivered. Your attempt keeps the timezone set at the start for all 90 days.

Is the Winter Pass a subscription?

No. Each pass is a one-time App Store purchase for one 90-day attempt, with no automatic renewal. The App Store shows the price before you pay.

Do I need an Apple Watch?

No. You can record on your iPhone. If you have an Apple Watch or use other fitness apps, Winterlamb can read those recorded workouts from Apple Health.

How is my progress saved?

Free workout tracking keeps your history on your iPhone and uses Apple Health for workout records. A Winter Pass requires an account, which holds your pass, attempt and confirmed days. Routes and raw heart-rate samples stay on your device.

What does the research say about movement?

WHO reports that regular physical activity supports physical and mental health, including heart health, sleep and mental wellbeing. Its 2024 analysis estimated that 31% of adults worldwide fell short of activity recommendations in 2022.

A 2026 Cochrane review found that exercise may reduce depressive symptoms, with uncertainty about longer-term effects. This is evidence about exercise, not proof that Winterlamb treats depression.

Research also suggests that deliberate commitment structures can help people continue exercising in some settings. Those studies used different arrangements from a Winter Pass. The app is a way to record movement and take on a commitment, not a medical treatment.

One Winter. Yours to finish.

Become a Winterlamb.

Give yourself one Winter. Ninety days of choosing movement.

Coming soon to the App Store

iPhone · Winter Pass is a one-time purchase

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